Privacy policy

Trading Name: Avelise

This Privacy Policy explains how we collect, use, store and share your personal information when you visit or make a purchase from avelise.co.uk (the “Website”). It applies to all visitors and customers and follows the UK General Data Protection Regulation (UK-GDPR) and all applicable UK privacy and consumer protection laws.

  1. WHO WE ARE AND HOW TO CONTACT US

    Avelise is an online retail brand

    Contact
    Email: info@avelise.co.uk
    Phone: +44 7537121015

    Avelise is a Dutch company trading under the brand name “Avelise”. We sell exclusively to customers in the United Kingdom, United States, Canada, Singapore and Ireland and all customer contracts are governed by local consumer law where the customer resides.

    This Privacy Policy applies to data collected through our Website, customer service channels, checkout flow, marketing systems, analytics tools and fulfilment operations.

  2. PERSONAL INFORMATION WE COLLECT
    2.1 Device Information
    When you browse the Website, we automatically collect certain technical details such as your IP address, browser type and version, time zone and approximate location, cookie information, pages viewed, click and scroll behaviour and the website or advertisement that referred you to us. We collect this using cookies, log files, tags, pixels and web beacons.

2.2 Order and Account Information
When you place or attempt to place an order, we collect your name, billing address, shipping address, email address, phone number, payment details (processed securely by our payment partners), the products ordered, order value, order history and delivery preferences. If you create an account, we store your encrypted login credentials and saved addresses.

2.3 Communication and Support Information
When you contact us via email, phone, contact form, SMS or social media, we collect your contact details, the content of your message and any attachments such as photos for warranty or return claims.

2.4 Marketing Information
If you opt in to our newsletter or SMS marketing, we collect your email address and/or phone number, consent status and engagement behaviour such as email opens and link clicks.

2.5 User-Generated Content
If you leave reviews or comments, we collect your name or chosen display name, review content, rating and submission date.

In this Policy “Personal Information” refers to all the above.

  1. HOW WE USE YOUR PERSONAL INFORMATION
    We use your information to fulfil your order (including processing your payment, providing invoices and confirmations, arranging shipping, tracking deliveries and managing returns or refunds), to offer customer service, to improve the Website, to monitor performance and prevent fraud, to protect our systems and users and, where permitted, to send marketing messages or personalised advertising based on your preferences, browsing behaviour or past purchases.

  2. LAWFUL BASIS FOR PROCESSING (UK-GDPR)
    We process your data under the following lawful bases:
    – Performance of a contract (processing your order, managing your account, providing customer support)
    – Legitimate interests (improving the Website, preventing fraud, maintaining security, performing analytics and certain types of direct marketing)
    – Consent (email/SMS marketing, non-essential cookies, personalised advertising where required)
    – Legal obligation (tax, accounting and consumer law requirements)
    You may withdraw your consent at any time.

  3. COOKIES AND SIMILAR TECHNOLOGIES
    When you visit the Website, you will be asked to manage your cookie preferences. We use essential cookies for core site functionality such as checkout and cart management, analytics cookies to understand website usage and marketing cookies to deliver personalised ads and measure campaign performance. You can manage cookies via your browser settings or through our cookie banner. Blocking essential cookies may affect the Website’s performance.

  4. SHARING YOUR PERSONAL INFORMATION
    We share Personal Information only with trusted service providers including: Shopify (hosting, checkout and order processing); payment service providers; warehousing, packaging and logistics partners (including partners in the EU or Asia); customer service platforms; analytics providers such as Google Analytics; advertising platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, Microsoft Ads and similar services.
    We do not sell your information.
    All partners process your data under strict contractual safeguards and only on our instructions.
    We may disclose information when legally required or to protect our rights and users.

  5. INTERNATIONAL DATA TRANSFERS
    Some partners are located outside the UK and EEA (e.g., Canada, USA, Asia). When we transfer data internationally, we use legally recognised protections including UK-approved Standard Contractual Clauses, adequacy decisions or equivalent safeguards.

  6. BEHAVIOURAL ADVERTISING AND PROFILING
    We may use your browsing and order data to show you personalised ads on third-party platforms such as Google, Facebook, Instagram or Bing. You can manage or opt out of personalised advertising through the following links:
    Google Ads opt-out: https://adssettings.google.com
    Facebook ad preferences: https://www.facebook.com/settings/?tab=ads
    Bing/Microsoft Ads: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
    Digital Advertising Alliance: http://optout.aboutads.info
    You can also contact us if you wish to object to profiling for marketing purposes.

  7. DO NOT TRACK
    Some browsers send a “Do Not Track” signal. Because there is no standardised industry response, our Website does not change its data practices when such signals are detected. You can still adjust cookie settings at any time.

  8. YOUR RIGHTS UNDER UK-GDPR
    You have the right to access, correct or delete your data, restrict or object to processing, withdraw consent (e.g., for marketing), request data portability or lodge a complaint.
    To exercise any rights, contact us at info@avelise.co.uk.
    You may also file a complaint with the UK Information Commissioner’s Office (ICO): https://www.ico.org.uk

  9. DATA RETENTION
    We retain Personal Information only for as long as necessary:
    – Order information: up to 7 years (legal obligations)
    – Customer service records: typically up to 3 years
    – Marketing data: until you unsubscribe or it is no longer needed
    – Analytics data: typically 1–26 months depending on the tool
    Data that is no longer required is deleted or anonymised.

  10. HOW WE PROTECT YOUR PERSONAL INFORMATION
    We use appropriate technical and organisational measures such as encrypted website connections (HTTPS/SSL), secure storage, restricted system access, password protection and data minimisation. Although no method of storage or transmission is entirely risk-free, we continuously work to improve our protective measures.

  11. EMAIL AND SMS MARKETING
    If you subscribe to marketing, we may send updates, promotions and product information. You can unsubscribe at any time using the link in the email or by replying “STOP” to SMS messages. Service-related messages (such as order confirmations) will still be sent.

  12. MINORS
    The Website is not intended for individuals under 13. If you believe a child has provided us with personal data, please contact us so we can remove it.

  13. CHANGES TO THIS PRIVACY POLICY
    We may update this Policy from time to time. The “Last Updated” date indicates the most recent version. We recommend reviewing this page occasionally to stay informed.
    If you have questions about this Policy or your data, please contact us at info@avelise.co.uk

Company information:

Company Name: Avelise
Chamber of Commerce: 80955373

Authorized Return Center:
Unit 3, Tungsten Park, Bardon Road, Coalville LE67 4BL, United Kingdom

Please note: Avelise is an online-only store with no physical visitor location.

Contact information:

Preferred contact method: You can reach us best via email or through our contact form. We aim to respond within 24 hours.

Email: info@avelise.co.uk
Phone: +44 7537121015

Customer Service Hours (London time, UTC +1 typically 30-Mar to 26-Oct otherwise UTC +0):
Monday to Friday: 9:00 AM – 5:00 PM
Saturday to Sunday: 9:00 AM – 1:00 PM